How dare you challenge me! (at Leo Burnett)
Bro’s I’m watch! Simply awesome!
The one bite Nutella jar!
Sofia minus one tooth!
(Taken with Instagram)
My grandfather and some lady in the old days… (Taken with Instagram at lebanon)
Taken with Instagram at The Villa Project
Booo (Taken with Instagram)
Taken with Instagram
Been what? Maybe four years that I am pushing social tools into offices and office use. Still I find it very hard to understand why so many people resist it…
What is difficult about using basecamp for example as a project management tool? What are you currently using? EMAIL!!! Are you normal? Or what is wrong with Yammer? Or what is wrong with Workamajig?
You know the answer… There is nothing wrong with the above tools or the other thousand social / collaboration tools out there… They are great, easy to use, and have a proven record of increasing efficiency and collaboration.
The problem is with the people that run those companies, they just dont understand what is going on in the world. They don’t understand that we have went so fast from mail to telex to fax to email to sms to im to tweets… They still don’t get how we managed to change the office space, workspace, and introduce tools that are based on platforms that live on the cloud…
Anyway, my rant started because of this great article on Fast Company that evens explains the importance of social platforms far better than any that I have seen…
Three important notes from it:
1- Social technologies stand to unlock from $900 billion to $1.3 trillion in value
2- Social technologies have the potential to free up expertise trapped in departmental silos
3- Almost any human interaction in the workplace can be “socialized”—endowed with the speed, scale, and disruptive economics of the Internet
When I point out the benefits of tools such as Yammer, Basecamp, or Workamajig (random listing of tools, many exist in the same category) I get cynical responses… I tell you one thing, those people looking at those tools cynically today will be the ones out of business in the near future.